Simon Graff

Simon is a seasoned expert in emerging technologies such as artificial intelligence, virtual reality, and mixed reality in the German-speaking world. Following roles as a Creative Technologist and Director of Innovation, he founded the strategic innovation consultancy FOR REAL?! in 2021, which he led until the end of 2024. Today, he shares his expertise as an independent consultant, keynote speaker, and workshop facilitator. His approach centers on transforming a passion for technology into practical applications and meaningful solutions. As the chair of Hamburg’s XR industry association nextReality.Hamburg and founder of the AI-powered fashion brand DNSYS®, he combines technological innovation with real-world execution and actively advances the development of future-oriented technologies as a mentor and advisory board member.