Creative Technologist
Christian Lutz-Weicken ist multidisziplinärer Designer / Entwickler und Mitglied des internationalen Kollektivs Imaginary Friends. Zuvor war er Gründer und Geschäftstsführer der XR Agentur VRTX Labs. Die Themen mit denen er sich beschäftigt sind audiovisuelle Medien, 3D, XR, Ai und Entwicklung.
In >20 Jahren Berufstätigkeit arbeitete er u.A. mit Kunden wie Refik Anadol Studios, Marshmallow Laserfeast, TXL Projektgesellschaft, Bundesamt für die Sicherheit der kerntechnischen Entsorgung zusammen.
🇬🇧 At the end of 2023, DEPT® and international beauty brand essence began developing a strategy for a new brand touchpoint: a virtual assistant. To be more precise, an AI-enabled virtual assistant called Kenna. Kenna's goal is to be the enabler, connector, and cheerleader for the essence community. With her ability to give advice, she can help customers learn about and explore new products and beauty trends in a fun, easy way. As a new conversational layer in essence’s experience strategy, she will become integral to multiple channels, including website, social, events, and POS. To bring Kenna to life, DEPT® collaborated with the award winning creative technologist Christian Lutz-Weicken. For this ambitious project, we combined multiple technologies, making it one of the first prototypes that gives AI a face, voice, and body. In our talk, we'll give you a technical overview and discuss the project's goal, pitfalls and status quo. 🇬🇧 This session will be in English.