Björn Ognibeni is an independent business consultant specializing in the opportunities of emerging digital trends for management, product development, and marketing & sales. His clients include numerous renowned brands, consultancies, and agencies.
As Co-Founder of the XR-Lab at the University of Münster, he explores the potential of virtual realities for businesses and brands. Through the online think tank ChinaBriefs.io, he also supports Western companies and executives in understanding what they can learn from digital innovation in China.
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A special highlight will be the nextReality.Contest 2025 awards ceremony on the evening of November 5 in the Astor Film Lounge, where outstanding projects in various categories will be honored.