Dive into the
future of immersive
technologies
Immersion.
Experience the fascinating worlds of Virtual Reality, Augmented Reality, Mixed Reality, and Artificial Intelligence – right in the heart of Hamburg’s historic Speicherstadt! The Kreativspeicher M27 provides the perfect setting with its versatile spaces for inspiring talks, lively discussions, and relaxed networking.
Innovation.
The festival program explores the diverse applications of immersive technologies. Whether it’s market reality, business, art, creativity, technology, science, film, or fashion – this is where current trends meet visionary ideas shaping the XR world of today and tomorrow. Get ready for a content-packed experience that brings the full spectrum of Extended Reality to life.
Inspiration.
The conference thrives on a vibrant mix of engaging talks, visionary keynotes, dynamic panel discussions, and hands-on workshops. International speakers from across Europe offer deep insights into their work, share valuable experiences, and provide inspiration for your own projects. The program is designed to deliver both theoretical knowledge and practical applications – making it relevant for beginners and experts alike.
Our Formats
The interactive formats encourage active exchange between you, the participants, and the experts on stage – enabling vibrant knowledge transfer and fresh inspiration. nextReality.festival 2025 is the perfect place to dive into the world of immersive media, expand your skills, make new connections, and engage with the XR community.
Talks and Keynotes
Learn from leading companies and creative minds how Virtual, Augmented, and Mixed Reality are being used to optimize business processes and tap into new markets. Get inspired by innovative applications and projects that are redefining the boundaries of what’s possible in immersive technology.
Panels
In our panels, experts from business, research, art, and technology come together to discuss current developments, challenges, and opportunities around XR. Look forward to exciting conversations, diverse perspectives, and fresh insights.
Workshops
In our hands-on workshops, you can try immersive technologies for yourself and dive deep into the subject matter. Discover new tools and methods, develop your own ideas further, and get inspired by creative XR applications that are already a reality today.
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