Michael is Creative Director – Spatial Computing at Photon, a leader in Multiplayer and Spatial Computing technology. With over 30 years of experience, he sees XR-enabled collaboration as one of the most effective and sustainable ways to create – across all industries.
He began his career in 1992 at pioneering digital agencies like Digital World, Pixelpark, and Jung von Matt / frontend. From 2004 to 2019, he shaped digital creative excellence at Ogilvy – locally, regionally, and globally as Global CCO of OgilvyOne.
In 2024, after two years each at Plan.Net and Wunderman Thompson, Michael returned back to the beginning by joining Photon.
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A special highlight will be the nextReality.Contest 2025 awards ceremony on the evening of November 5 in the Astor Film Lounge, where outstanding projects in various categories will be honored.