The German National Tourist Board (GNTB) promotes travel to Germany worldwide on behalf of the Federal Ministry for Economic Affairs and Climate Action.
Following the success of the Nature Experience in Germany app, we have now developed a new app focused on culture. The goal: to present the richness of Germany as a cultural travel destination by showcasing its 54 UNESCO World Heritage Sites.
The content is delivered immersively and interactively, largely through Mixed Reality. Shortly after the launch of the Meta Quest 3, we decided to realize this Mixed Reality project in order to leverage the strengths of this relatively new technology and to inspire customers.
The app is used globally at numerous events hosted by our international offices and partners and is also available in the Meta App Store. Customers are highly enthusiastic, and the app has received top ratings. Particular attention has been given to accessibility, ensuring an inclusive experience for all users.