Immerse, Experience, Discover – nextReality.festival 2025

Exhibition Recap: A Hands-On Glimpse into the Future

The exhibition at nextReality.festival 2025 was one of the central highlights, offering visitors the opportunity to experience the future of immersive technologies up close. Set against the historic backdrop of Hamburg’s Speicherstadt, numerous projects, startups, and sponsors showcased their innovative XR solutions—inviting visitors to explore, exchange ideas, and be inspired.

The second nextReality.festival took place on November 5 and 6, 2025.

Explore the Key Areas of the Exhibition:

Nominated projects XRC25:

The top submissions of the nextReality.Contest were showcased at dedicated booths. Visitors had the chance to meet the creators, experience interactive demos, and get to know the nominated projects through short and engaging pitch sessions.

Start-up Alley

This area was dedicated to young, innovative companies showcasing their latest XR technologies and services. It offered a glimpse into the fresh ideas and bold visions with which the next generation is shaking up the industry.

Sponsor stands:

Our sponsors showcased their latest products and services while offering in-depth insights into practical use cases and the future potential of immersive technologies through regular live demonstrations.