This was our nextReality.festival 2025
The nextReality.festival 2025 brought the XR community together in Hamburg’s Speicherstadt for the second time. Over two days, participants discussed, explored, and connected around immersive technologies, media, and their applications in business, the creative industries, education, and research With 80 speakers, more than 20 exhibitors, and over 300 participants, the festival offered a diverse mix of conference sessions, exhibition, award ceremony, and networking. The focus was on practical use cases, current developments in XR, spatial computing, and AI, as well as exchange within the community. With this, nextReality.festival 2025 further strengthened its position as a key platform for XR in Northern Germany and set important impulses for the future.
The Conference
The conference featured thematic tracks offering exciting insights into various application fields of extended reality. Renowned keynote speakers, interactive workshops, and inspiring panel discussions brought participants up to date with the latest technology and trends.
The Exhibition
The exhibition showcased not only the nominated projects of the nextReality.Contest 2025 but also startups, companies, and projects from Hamburg and beyond. Visitors could experience immersive technologies up close – and entirely without a ticket, as the exhibition was free and open to everyone. A special highlight was the XRC25 and XRIAA Award Ceremony on November 5 at the Astor Film Lounge, where outstanding projects were honored in various categories.
A Few Impressions
The perfect finale was the After-Show ComeTogether at VRHQ – with music, drinks, and many inspiring conversations in a relaxed atmosphere. The nextReality.festival 2025 was the perfect place to learn about the latest developments in the XR industry, make valuable connections, and shape the future of immersive media together.
The 2025 Programme
Sponsors & Partners
