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nextReality.festival Hamburg
Andreas Günter
Ströer SE & Co. KGaA

Andreas Günter

Senior Consultant Strategy & Innovation

Ströer SE & Co. KGaA

Andreas Günter is a digital innovation and strategy expert with over 20 years of experience in building and leading digital products across immersive technologies and AI. With a background in computer science focusing on AI, he combines deep technical expertise with strategic vision. As Senior Consultant at Ströer Digital Media, he drives innovation and shapes digital strategy around emerging tech and practical applications. He has led product development, high-performing teams, and strategic partnerships in dynamic markets. As Board Member of the German Association for the Digital Economy (BVDW), he heads the Immersive Experience group, fostering technology dialogue. Internationally, he advises the OECD Global Forum on Technology on digital transformation opportunities. His work turns cutting-edge tech into impactful products for Europe.

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