Jan Jessen
Tech Lead
Apprisify
Tech Lead
Apprisify
Wednesday, November 18 · 11:30–12:15 · Orange Stage
KeynoteFrom Concept to Certification – How Apprisify developed the first AR heads-up display for the ship’s bridge
In 2024, Apprisify won the nextReality.Award with its prototype “SmartWindow”: an AR heads-up display for the ship’s bridge, integrated directly into the window pane. In 2026, the extensively refined SmartWindow finally received its final type approval, giving it the green light for international use on ship bridges. The “leap out of the lab” turned out to be an enormous challenge: fundamental redesigns, revealing sea trials, relentless vibration tests, and the ever-recurring assumption that someone must surely have implemented such an obvious idea long ago. A postmortem on the often underestimated journey from TRL 6 to TRL 9, and on why there are worlds between a working prototype and a real product.