Rob Pereira

Rob Pereira is Commercial Director Enterprise at PICO XR, based in Hamburg and responsible for EMEA, South America, India and Australia/New Zealand. With an international background in XR, eye-tracking and user research, he develops markets and partnerships across education, healthcare, industrial training and immersive entertainment. Previously, he held leadership and business development roles at Tobii in Germany, the UK and Latin America, and lectured on neuromarketing and user research. Rob is passionate about technology that can make a positive impact on the world. He explores how XR, AI and an understanding of human behaviour can improve learning, healthcare, safety and human connection.